Word of mouth
English Idiom
Meaning: When people share information or recommendations with others through personal conversations rather than through traditional advertising or media. It relies on trust and personal experiences, making it a powerful form of communication.
Origin: The phrase 'word of mouth' originated in the early modern period. Before the advent of mass media, most information was spread by people talking to each other. This form of communication was highly trusted because it came from personal connections. Over time, the idiom has evolved but still retains the core idea of sharing information personally.
Examples
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The new café became popular through word of mouth, as satisfied customers told their friends.
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Despite having no advertising budget, the startup thrived due to positive word of mouth from early users.
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The book club grew exponentially thanks to word of mouth recommendations.
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Word of mouth played a critical role in the charity event's success, with attendees inviting their networks.
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The film gained a cult following primarily through word of mouth, bypassing traditional marketing channels.
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The boutique hotel relies on word of mouth to attract discerning travelers who seek unique experiences.
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Her cooking classes filled up quickly, largely due to the enthusiastic word of mouth from previous students.
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The tech gadget went viral thanks to word of mouth, as users shared their experiences on social media.
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Word of mouth was instrumental in the artist's rise to fame, as fans passionately discussed her work.
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The local farmers market flourished, driven by word of mouth from community members who appreciated fresh, organic produce.
